Site Visits

Please use the descriptions below to choose your site visits. Each visit will be inspiring and a one-of-a-kind experience. Attendees will attend one morning and one afternoon session.

Please fill out our pre-conference survey here.

*Our team will try our best to give you your chosen preferences!

REPUTATION PARTNERS

Reputation Partners is a national leader in corporate & business communications and PR. Over the past 20 years, the agency has helped corporations, brands, and other organizations build and protect their reputations. In 2023, Reputation Partners was named one of the PRNEWS Agency Elite Top 100 for the third consecutive year.

The “Reputation Bootcamp” will guide you through the process of creating and protecting your own reputation. Join the Reputation Partners team for a 90-minute boot camp full of case studies, headshots, and LinkedIn tips.

G&S BUSINESS COMMUNICATION

G&S is more than a public relations firm, digital agency, or creative shop. They are a team of researchers, media strategists, storytellers and engagement experts who meet clients at the intersection of business and communications. They immerse themselves in sectors where they have the greatest expertise: Advanced Manufacturing & Energy, Agribusiness, Financial & Professional Services, Healthcare & Wellness, Home & Building and Landscaping & Outdoor Living.

Back by popular demand, the G&S site visit will provide an exciting inside look into B2B agency life. Students will have the opportunity to learn more about internships, attending trade shows and the insights within B2B communications.

FLOWERS COMMUNICATIONS GROUP

Flowers Communication Group is a Chicago-based integrated marketing firm specializing in PR, creative design, digital and social media. They work with brand ambassadors and digital influencers, which have included Nicki Minaj, Steve Harvey, DJ Khaled and many more. Their work strategically connects the lines between traditional PR, Integrated Marketing, Social & Digital, Influencer Engagement, Diversity, Equity and Inclusion and Creative Content.

Join the Flowers Communication team to learn more about their FLOW strategy for multicultural marketing. They will also share their unique contributions to the professional world through case studies.

STARCOM

With a history that dates back over 80 years, Starcom is a global communications planning and media leader. As part of the Publicis Groupe, they are well-versed in the world of media. They are a partner to some of the world’s leading brands, including Bank of America, Best Buy, Coca-Cola, Kraft Heinz, Samsung, Visa and more.

Students will learn about the corporate structure, and agency culture within not just Starcom but all the Publicis Brands. Allowing each attendee the unique opportunity to understand how different PR agencies support each other.

CHICAGO WHITE SOX

Get to know the heart of Chicago and embrace the opportunity to learn more about Public Relations within the MLB. Established in 1901, the White Sox are one of Chicago’s two major league baseball teams. Located at Guaranteed Rate Field, visit the White Sox in-house communications practice.

Come to the ballfield and get the scoop on what goes on behind the scenes of the White Sox brand. You will hear from pros in PR, Community Relations, Multicultural Relations and Game Operations. A case study and a tour round out the inning. Batter up!

ZENO GROUP

Zeno Group is a fiercely independent and global, integrated communications agency, born from PR. They brings together the boldest and brightest talent to help clients across industries unleash the power of strategic communications.

Spend the morning with the Zenoids as they walk you (literally) through a 360-degree view of what life is like in the Chicago office, double tapping into key practice areas like consumer, digital, corporate, healthcare, creative and analytics.

FIELD MUSEUM

From SUE the T. rex to an Evolving Planet exhibit and a Hall of Gems and Jades, the Field Museum connects all of us to the natural world and the human story. The museum’s collection has grown to nearly 40 million artifacts & specimens since opening the Museum in 1894.

Join PRSA Chicago President Elect Bridgette Russell, APR and her team at the Field Museum as they transport you back in time for a look at some of their favorite campaigns. Students will learn how the Field Museum works to remain one of the world's greatest museums through their strategic communication practices.

FINN PARTNERS

FINN Partners is a top, independently-owned marketing agency on a mission to make a difference. As a global agency with 33 offices and 1,400 team members, FINN Partners has broad capabilities as an agency, including the PR, marketing, digital, and creative work they bring to their clients. Their goal is to create a meaningful and measurable impact on the world around them.

FINN Partners professionals will share their career journey and what makes them excited to work each day. They will walk through some case studies about their clients to showcase how all areas of marketing work together to form a campaign. There will also be time to talk about what they are looking for when meeting with candidates.

MSL

MSL is committed to advancing the communications industry through cutting-edge analytics, impactful earned-first storytelling, strategic stakeholder engagement and sophisticated influencer marketing. With a legacy spanning over 50 years, they understand better than anyone else how influence works.

Students will learn how MSL’s commitment to nurturing the next generation of practitioners will allow one to “PRess Play” on their future. Join the MSL team as they share case studies, fellowship opportunities and further information on the MSL Student Track.

WEBER SHANDWICK

Weber Shandwick is the earned-first global communications agency. Led by world-class strategic and creative thinkers and activators, Weber Shandwhick has won some of the most prestigious awards in the industry.

You may be familiar with some of their recent campaigns, such as the Pop Tarts’ edible mascot, which was seen at the Pop Tart Bowl. They will walk you through case studies featuring consistently innovative ideas, many related to sports marketing campaigns.

MOLSON COORS

For over two centuries, Molson Coors has been brewing beverages that unite people to celebrate all of life’s moments. Molson Coors also offers a modern portfolio that expands beyond the beer aisle with energy drinks, ready-to-drink coffee and more.

Students will learn how the communications team allows the celebration of life’s moments to be shared nationwide. Take a trip to their unique office space, complete with their own pub, and learn how the Molson Coors communication team taps into the community making them a top consumer brand.

GOLIN

As a global PR agency that helps companies create change that matters, Golin works to discover the powerful human truths and creates campaigns with bravery and collaboration. As a team, Golin provides effective solutions for major brands through a variety of specialities within key practice groups: Consumer, Corporate, Healthcare, Social Impact & Inclusion and Technology.

Students will have the opportunity to dive deep with the Golin Social Impact Team. Attendees will be looking at recent case studies and learning about the key insights that lead to socially impactful campaign.

HIGHWIRE PR

At Highwire, it is believed that a great story can change the world. This dynamic team is driven to empower companies and bring passion & expertise to each campaign.

Students will have the opportunity to dive into “Technology 101” and learn more about the technology sector of public relations. Attendees will be taken on a tour and listen in on a panel and key case studies that will show each student what it takes to stand out in the industry.